Understand what clients value
Read the recurring themes in your public reviews, with the sources behind them. See which client experiences give substance to the way you describe your firm.
See the story we’d build your film around.
Your Blueprint connects client research to a plan for your firm’s videos.
See the film we’d recommend
Get a written treatment: the idea for your brand film, its story arc, the points to explore and the questions we’d ask in interviews. Supporting video recommendations explain what else to make and where to use it.
Put the research to work elsewhere
Keep the research summary and source data. Use them to brief your marketing team, write website copy or give your own AI tools more context about your firm.
Start with what clients say about working with you.
“We care about our clients” tells people very little about working with your firm. A review describing how your team helped someone understand a difficult decision gives you something specific to build on.
We look across public review sites and collect every review we can retrieve from the sources we identify. We check the collected records for duplicates and look for recurring experiences. Mixed and critical feedback stays in the research.
Then we compare that research with your website and existing videos. Your Blueprint turns the findings into a proposed film direction and sets out the questions we need to explore with you.
Find your firm’s value proposition
Most law firms we talk to have an idea of what makes them different. We compare how your firm describes itself on its website with what clients say about working with you.
The comparison shows where your message matches what clients describe and where clients see value you may be overlooking. We use those findings to clarify your value proposition and decide what your videos should say.
Send us your website.
We’ll research your firm, prepare your Blueprint and email it with the research files. It’s free, and you can use it whether or not Story First makes your videos.
What you’ll receive
- What clients value about your firm
- A proposed brand-film treatment
- Research files you can keep
Request your free Video Blueprint
Questions before you request it
Why is it free?
We make videos for law firms. The Blueprint lets you see how we’d approach your firm’s story before you decide whether to work with us. You can keep and use it either way.
What will I receive?
A Blueprint you can read online or as a PDF, with the research findings, proposed brand-film treatment and supporting video recommendations. You’ll also receive a research summary and structured source data for use in a spreadsheet or your own AI tools.
Do I need to book a call?
No. After you request your Blueprint, you can choose a 30-minute conversation with our team. Talking about your goals and the work you want more of helps us refine the story, and you can correct anything public research misses. You’ll still receive your Blueprint if you skip the call.
Is this an instant download?
No. We prepare your Blueprint after you submit your firm’s website, then email you when it’s ready. If we need more information to identify the right firm, we’ll ask first.
What if our firm has very few reviews?
We use the public material available and make the gaps clear. A conversation is especially useful when your website and reviews don’t yet reflect the work you want to be known for.
Your Blueprint request is in.
You’ve also asked for text updates about this request.
Help us get your firm right.
A conversation gives us the details public research can’t: the work you want more of, the choices behind your approach, and the stories you’d want a client to hear. We’ll use your answers to refine the proposed treatment.
Optional · 30 minutes with the Story First team
Add a Blueprint conversationYour request is saved. We’ll email your Blueprint and research files when they’re ready. You can reply to that email with questions or details about the firm.