Tools and guidesfor law firms thinking about video.
Free to use. Only the calculator's PDF report asks for an email. If you want to hear from us, there's a newsletter further down.
Two tools and the blog.
Law Firm Video ROI Calculator
Enter your average case value, the cases your website signs each month, and an assumed lift. The calculator returns an estimated annual revenue figure and an ROI multiple.
10 Questions to Ask Before You Hire a Video Production Company
Ten questions that test whether a video company has filmed lawyers before and plans where each video will run.
The blog
Posts on law firm video, from what it costs to how firms put it to use.
When you're done planning, see what we make
Our newsletter, The Gray Area.
Issue one covered why clients hire the lawyer they feel they've already met. Unsubscribe whenever.
Recent writing.
Personal Injury Lawyer Commercials: A Director's Breakdown
You can picture a personal injury commercial before this sentence ends. A few of the famous ones earned that recognition, and the craft behind them costs almost nothing.
Aug 12, 2026
10 Best Law Firm Video Production Companies (2026)
We're biased. Obviously. But before Story First, I worked behind the camera at the nation's largest legal video production company, so I know who's doing good work and who's running an assembly line.
Apr 14, 2026
Production Company vs Production Partner for Law Firms
A production company films and hands over files. A production partner also decides what to make and where every finished video should live.
Apr 12, 2026
See where video would help your firm.
We build your firm a free Video Blueprint from your reviews, website and existing videos. It includes a proposed film treatment and the research behind it. We’ll email it to you, and you can book a conversation to help us refine the direction. The Blueprint is yours to keep.
Or call us: 770-525-6192