The law firm videoproduction process.
From first conversation to final delivery. Your attorneys give us one shoot day, and we plan everything around it.
Video Blueprint
We’ll research your firm, prepare your Blueprint and email it with the research files. It’s free, and you can use it whether or not Story First makes your videos.
A Blueprint you can read online or as a PDF, with the research findings, proposed brand-film treatment and supporting video recommendations. You’ll also receive a research summary and structured source data for use in a spreadsheet or your own AI tools.
No. After you request your Blueprint, you can choose a 30-minute conversation with our team. Talking about your goals and the work you want more of helps us refine the story, and you can correct anything public research misses. You’ll still receive your Blueprint if you skip the call.
If it looks like a fit, we'll recommend a package and follow up with a written proposal. If not, the Blueprint is still your firm's, and no bill follows.
Discovery Call
After you sign, we set a date for your one-hour Discovery Call. Shoot day aside, that hour is the only real time we ask of you.
We dig into your firm: the people, the practice areas, the cases that built your reputation, and what separates you from other firms in your market.
By the end of the hour, we know what your videos need to do.
Pre-Production
After the Discovery Call, you're done with logistics.
Location scouting, often virtual: we do VR walkthroughs of your offices and the surrounding area to plan shots without flying us out for a scout. Attorney scheduling, with all the rotations and buffer time built in. Wardrobe direction. Travel coordination. Shot lists, setups, transitions, and a detailed run-of-show built around your firm.
You'll hear from us once or twice during this phase, usually to confirm a date or sign off on a location. The rest happens in the background.
Your only job is to show up on shoot day.
Scheduling 3 to 5 attorneys for a single shoot day is hard. We've solved it dozens of times.
Shoot Day
There's no script to memorize and no teleprompter. We sit down for a guided conversation, and you talk about your work in your own words.
We film at multiple locations and setups throughout the day.
“The smartest move that this company does is have the lawyers go to different locations and do different video shoots at different times of the day. That is what sets the video apart from all the other boring videos you see out there.”
Delivery
The full library lands about 6 to 8 weeks after the Blueprint Call.
- Your complete video library: brand video, attorney profiles, testimonials, practice area videos, FAQ videos (based on your package)
- Social cuts: short clips in vertical and square formats
- A deployment guide that shows exactly where each video goes: website, social, intake pages, paid ads
- Direct delivery to your marketing agency, if you have one: we work with them as the production arm
Send a note, get an answer.
If booking a call feels like too big a first step, email works fine. Tell us a little about your firm and what you're weighing, and we'll get back to you within one business day.
Common questions.
A free plan for the video your firm could make, built before the Blueprint Call from your client reviews, your site, and whatever video you already have. It covers what clients praise you for, how your story reads today, which stories to bring forward and who could tell them, and two or three ideas for videos with a spot picked for each. Chris goes over it with you on the 30-minute Blueprint Call, and it belongs to your firm whether you hire us or not.
Most are. The shoot is a guided conversation, and attorneys who were nervous at 9 AM are usually laughing by lunch.
It's a one-hour video call, a structured conversation about your firm and the goals behind the videos. No preparation needed before the call.
Videos are modular. If an attorney leaves, we remove their individual video without affecting the rest of your library. When you hire someone new, we add them.
We scout locations that match your brand. Often virtually, using VR walkthroughs before we ever set foot on site. Your office can be one of several backdrops, or not featured at all. Peer Space, outdoor settings, downtown streetscapes, conference rooms.
Yes. New clients begin with a brand video as part of a library package, and the Starter Library is the leanest of the three. After that first engagement, you can add videos whenever you want.
We've filmed in Los Angeles, Oklahoma City, Nashville, Atlanta, Miami, and more. Travel is included in all library packages.
Yes. Many of our engagements are initiated by an agency that brings us in as the video production arm for their law firm clients. We work directly with the agency throughout the process and deliver assets in whatever format they need.
A well-produced brand video works for about 5 to 7 years, depending on how much changes at your firm.
See where video would help your firm.
We build your firm a free Video Blueprint from your reviews, website and existing videos. It includes a proposed film treatment and the research behind it. We’ll email it to you, and you can book a conversation to help us refine the direction. The Blueprint is yours to keep.
Or call us: 770-525-6192