Keep visitors on the page
A useful video holds a visitor on the page for minutes, long enough for your attorney to make an impression.
Part of The Video Library
Your attorney, explainingwhat happens next.
When someone searches "personal injury lawyer near me" at 11 PM, a video of your attorney explaining what to expect answers their questions while your office is closed.
One case typeat a time.
In a practice area video, one of your attorneys walks through a single case type for two to three minutes and covers what a prospect needs to know before hiring anyone.
The point is plain language. The attorney talks the way they'd talk to a client across the desk, without the statute citations.
The viewer is usually someone worried about a real problem. A calm explanation from an actual attorney settles some of that worry.
Beyond the website, the same videos load onto your Google Business Profile and your YouTube channel.
What a practice page gains from video.
Fill out your Google Business Profile
These videos upload straight to your Google Business Profile, giving people who find you there something to watch.
Capture the late-night searcher
The video is there with an answer whenever someone goes looking.
Field better-informed calls
A caller who has watched the video already understands the basics of their case type, and the conversation starts past square one.
Show what your attorneys know
An attorney who can explain the law clearly sounds like someone who knows it, and that comes through in two minutes of video.
Stay useful for years
Practice area content rarely changes. One filming session covers a long window of marketing.
Recent examples.
What firms ask us.
Two to three minutes. That gives the attorney room to explain the case type properly and still respect the viewer's patience.
On each individual practice area page, embedded near the top. Also on your Google Business Profile, your YouTube channel, and social media. Placement for each cut is written into your deployment guide.
They can help. A video gives visitors a reason to stay on the page and puts real media on your Google Business Profile.
Yes. Each video can be cut into shorter ads for Google, YouTube, and social paid campaigns, including YouTube pre-roll in your market.
Start with your primary practice area: the one that drives the most revenue. You can add more later as you expand the library.
Yes. If your firm has attorneys who handle multiple areas, we can cover several in a single shoot day. We rotate them through the questions for each area.
See where video would help your firm.
We build your firm a free Video Blueprint from your reviews, your website, and any video you already have. You prepare nothing. On a 30-minute call, we walk you through what your clients value and two or three ideas for where video fits. The Blueprint is yours to keep.
Or call us: 770-525-6192