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A free Video Blueprint for your law firm clients.

It reaches the firm through you. We read their reviews, study how they tell their story on their site and in any videos they have, then walk them through where video could help. The Blueprint covers story and video and leaves your SEO, ads and website alone. Your part is an OK and one introduction.

Inside the Video Blueprint.

Free to the firm.

We give it away because it's how we earn the production work that may follow. The firm walks away knowing what its clients value, straight from its reviews, what already works in how it tells its story, which stories to bring forward and who could tell them, and two or three video ideas with a place for each. None of it touches what you sell.

  • The firms it fits

    Any law firm on your roster. Law firms are the only clients we take, so the Blueprint is only for them.

  • How it's built

    We build it before the call, from the firm's reviews, its website, and any video it already has. Then Chris walks the firm through it on a 30-minute Blueprint Call. The firm prepares nothing.

  • Your part

    Approve it and make a 3-way introduction to the firm. We take the Blueprint Call from there, and you can join it or skip it.

  • Where it can lead

    If the firm hires us, we make the videos and your end of the deal gets built around whatever matters most to you. If the firm passes, it keeps the Blueprint and nobody owes anybody a thing.

Video is the only thing we sell.

We make films for law firms and we stop there. SEO, the website, paid media, and the marketing strategy stay with you, which is why an agency can put us in front of its best account and lose no piece of it.

Story First filming a law firm brand video on shoot day
You own
  • Marketing strategy
  • The website and search
  • Paid media and reporting
  • The client relationship, start to finish
We own
  • Pre-production and location scouting
  • Shoot day and on-camera direction
  • The edit, the color grade, and the sound mix
  • Delivery files and a deployment guide

When the videos land and your client calls somebody excited about them, that call should come to you.

Show this page to your client.

Six brand videos, each made for a different firm in a different city. Press play on any of them. This is what a client of yours would get, and none of it was cut special for this page.

The firms we've filmed.

Buckley Bala Wilson MewMSB LawTaylor | RingKevin Patrick LawCunningham & MearsKMD LawPlaxen Adler MuncyDuttonGreer Injury Lawyers

Atlanta · Nashville · Los Angeles · Miami · Oklahoma City · and more

The terms come before the Blueprint.

Agencies want different things out of a production partner, so we work it out with you, one agency at a time.

A referral fee
You send the work, you get paid for sending it. What that comes to depends on the engagement, so it gets settled with you on the call instead of posted as a number here.
A video for your agency
We are already on site with the camera up and your client having a good day. Before we pack up, we can film them talking about what your agency has done for them, and your agency gets a testimonial of its own.
Your name on the delivery
Co-brand it, or stand entirely in front of it and leave us out of the credits.
None of the above
Maybe all you want is a production partner who will not embarrass you in front of a client. If that is the whole deal, that is the whole deal, and we are happy with it.

You and Chris settle all of it on a thirty minute call, before anybody talks to your client.

Four steps from your call to your client's finished videos.

An attorney in a light blue shirt on a desk phone, pen in hand
1

Call With Chris

Thirty minutes with Chris to figure out whether we belong in front of your roster.

Discovery call with a law firm ahead of a Story First shoot
2

The Blueprint Call

Chris goes through the finished Blueprint with the firm you introduced.

Pre-production planning for a law firm video shoot
3

Production

Once the firm signs, pre-production, shoot day, and post all run on our side. You hear from us at the milestones you name, and the in-between never lands on your desk.

Still frame from the MSB Law brand video
4

Delivery

A full video library, social cuts, and a guide showing where every file goes.

Ask the firms.

Your client is the one who has to be happy when this is over. Dave Ring is a partner at Taylor | Ring. His review, and every other one we have from firms and from agencies, sits on one page.

I truly was blown away. These guys are top notch. They're incredible at what they do, and I understand why people fly them across the country to do their videos. The final product will set your website far and away apart from any other law firm's website. It was the best money we've spent on marketing that I can think of. I can't recommend this company enough.
Dave Ring Partner · Taylor | Ring

Chris in Attorney at Work.

Chris learned law firm video behind the camera at the nation's largest legal video production company before he built Story First. The article below ran on a site we don't own and can't edit.

What agencies ask.

If yours isn't here, ask it on the call.

No, and the company is built so we can't. We don't sell SEO, websites, paid media, or marketing strategy, and we have no plan to start. Video is the whole business.

That is up to you. The options are a referral fee, a testimonial we film for your agency while the gear is already up at your client's shoot, or delivery carrying your name. The terms get settled with Chris on the call.

It covers the firm's story and where video fits it, nothing more. Ahead of the Blueprint Call we go through the firm's public presence, and on the call itself Chris lays out what the firm's clients value, taken from its reviews, what its story already does well, which stories and people could carry new videos, and two or three video ideas, each tied to where it would be used. The firm pays nothing and holds on to all of it, hired or not.

Only when you ask us to, and only about the work you brought us in for. We don't pitch your client on anything else, and we don't follow up with them for our own marketing after delivery.

Yes. We deliver in whatever format you need, framed however fits the relationship you have built with that client.

Please do. You being there helps the firm relax, and you get to watch the process firsthand, which is useful the next time you recommend us.

Yes. The Content Engine adds quarterly filming for ongoing social and paid ad content. It's built for firms that already have a Story First library, so once your client's videos are on their site, new cuts keep coming every quarter.

Talk it through with Chris.

Chris shoots these himself, so partnering here means dealing with the person who will be standing in your client's office.

If your client isn't happy with what we deliver, we come back and reshoot at no charge.

Or call Chris directly: 770-525-6192 · [email protected]