One shoot, a quarter.You don't run out.
The library lives on your website. The Content Engine is what comes after: fresh FAQ clips, attorney commentary, practice-area updates, and the content your agency needs for the next 90 days.
Ongoing productionwithout starting over.
The Content Engine is quarterly video production for law firms that already have a library with us. Every quarter, we come back and film the next batch: attorney commentary, practice-area updates, fresh FAQ sets, or the pieces your agency needs for the next 90 days.
Your core library should last. Your ongoing marketing still needs fresh material.
We plan the quarter with your firm's agency, film the batch in one day at one location, and deliver finished cuts. 12-month commitment, then month to month on 30 days' notice.
The content typeswe film quarterly.
A quarter is short answer clips (FAQ answers and attorney commentary) plus built pieces (practice-area explainers and new-attorney profiles). The two tiers differ in count, not content type.
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FAQ clips
Your attorneys answering the questions prospects are actually searching. Quick, direct, built for social and your Google Business Profile.
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Attorney commentary clips
Your attorneys talking through what's happening now in your practice area. Timely, authentic, and your agency posts them.
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Practice-area explainer videos
Deeper dives into specific practice areas. Your attorneys explaining what clients need to know as topics shift.
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New-attorney profile videos
When you add an attorney, we film their profile. Your library stays current without reshooting everything.
For firms that already work with us
- Firms with a core video library that needs ongoing refreshes
- Firms adding attorneys or practice areas over time
- Firms whose marketing agencies need a steady supply of video for social, ads, and campaigns
- Firms that want fresh content arriving every quarter without restarting production from scratch
How it works
Plan the quarter with your agency
We talk with your firm's agency about what the next 90 days need: FAQ clips, attorney commentary, practice-area updates, or new-attorney profiles.
Film the batch
One day, one location. A one-day fly-in or a local operator Chris directs. We capture the material for the quarter.
Deliver to your agency
Finished cuts arrive with a deployment note. Your agency posts. We never manage social.
Good questions.
The Content Engine is quarterly video production for law firms that already have a library with Story First. Two tiers available: Engine produces a video a week (12 short answer clips plus 2 built pieces per quarter). Engine Plus produces two videos a week (24 short answer clips plus 4 built pieces per quarter).
Engine: $2,500 a month or $7,500 a quarter. 12 short answer clips (FAQ and attorney commentary) plus 2 built pieces (practice-area explainers and new-attorney profiles) per quarter. Engine Plus: $5,000 a month or $15,000 a quarter. 24 short answer clips plus 4 built pieces per quarter. Engine Plus is the recommended tier. Both run on a 12-month commitment, then month to month on 30 days' notice. No rollover between quarters.
This is for firms that already built a library with Story First. Nobody starts here. We make the brand video first, then the rest of the library. Once that's built, the Content Engine keeps production running without starting over each quarter.
Each quarter includes short answer clips: FAQ answers and attorney commentary on timely topics in your practice area. Built pieces: practice-area explainer videos and new-attorney profile videos. Brand videos, client testimonials, and multi-day shoots stay in the library packages. They are not Engine deliverables.
We plan the quarter on a call with your firm's agency. We film the batch, upkeep your library, get attorney sign-off, and deliver finished cuts with a deployment note to the agency. Your agency posts. We never manage social.
Billing starts when the library delivers, never at signing. Every proposal offers library only or library plus the Content Engine. The $30,000 Authority Library tier includes the first Engine quarter, filmed on the library shoot day, but Engine billing starts when the library delivers.
The brand video and core library come first. That's infrastructure: it lives on your website, and the brand video lasts 5 to 10 years. The Content Engine is sold with or after a library, never standalone. It feeds ongoing marketing: social, ads, and agency campaigns.
When you're ready, we're ready.
We take on a limited number of firms at a time so each project gets the attention it deserves. 30 minutes, no obligation. Just a conversation about your firm and whether we're the right team for the work.
Every project is backed by our satisfaction guarantee.
Or call us: 770-525-6192