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[ Case  Study ]

Taylor | RingBrand Videos

A 90-second brand film and four partner profiles for a Los Angeles personal injury firm, shot without a script or a teleprompter. One shoot day.

Practice Area

Personal Injury

Location

Los Angeles, CA

Category

Brand Videos

[ Watch  The Film ]

The final piece.

[ The  Brief ]

What they needed.

Taylor | Ring is widely regarded as one of the strongest plaintiffs' firms in Southern California. They'd been getting steady referrals for decades, but their website didn't reflect what it actually felt like to sit across the table from them.

The goal wasn't more volume. It was congruency: a brand film that matched the firm's reputation so that when serious cases landed on their site, the video did the quiet work of saying 'yes, this is the firm you've heard about.'

[ Our  Approach ]

How we built it.

We spent the first call with Dave Ring and his partners before ever talking about a shoot day. Listening, mostly. What makes a good case. What they turn down. What they believe about their clients.

Once we knew the story, we planned a single shoot day in Los Angeles that captured everything the library needed: the brand piece, individual attorney videos, and b-roll that would fuel social cuts for the next year.

No script. No teleprompter. Real conversations, shot cinematically.

Tony McGinnis of Spark Blue, bald with black-framed glasses and blue blazer, smiling at camera
“He has an incredible ability to make people feel comfortable, ask the right questions, and pull out authentic stories that resonate. The process is thoughtful, efficient, and always centered on the client's goals; not just producing a video, but telling a story that actually matters.”
Tony McGinnis · Spark Blue (agency partner on this project)
[ The  Deliverables ]

What they walked away with.

  • 1× Brand film (90-second flagship)
  • 4× Attorney profile videos (individual partner interviews)
  • Social cuts in 30s, 15s, and 6s across every video
  • Deployment guide mapping every asset to a surface (website, social, intake, presentations)
[ From This  Engagement ]

The rest of the library.

More videos from this project.

[ The  Outcome ]

Taylor | Ring’s reputation in Los Angeles plaintiffs’ work is older than most video production studios. The ask was to put what already existed on screen. And when founding partner John Taylor is in the 2026 Lawdragon Hall of Fame and the firm holds a Tier 1 ranking from U.S. News Best Law Firms, what exists is a lot.

We shot a 90-second brand film and four partner interviews in one day in LA. No script. No teleprompter. Just the kind of conversations the firm’s attorneys have been having across the table from clients for decades, this time on camera.

The library has been running across the firm’s site, intake process, and partner channels for the better part of a year now.

Both John Taylor and Dave Ring were named to the Los Angeles Daily Journal’s Top 100 Lawyers in California. Six of the firm’s attorneys made the 2026 Lawdragon 500 Leading Plaintiff Consumer Lawyers guide.

When you're ready, we're ready.

We take on a limited number of firms at a time so each project gets the attention it deserves. 30 minutes, no obligation. Just a conversation about your firm and whether we're the right team for the work.

Every project is backed by our satisfaction guarantee.

Or call us: 770-525-6192