MSB Law— Attorney Profiles
An attorney-profile-led library for a Nashville insurance claims firm — built to feel like a cup of coffee across the table, not a commercial.
Insurance Claims
Nashville, TN
Attorney Profiles
The final piece.
What they needed.
MSB Law's partners are the draw. Insurance claims clients aren't shopping price — they're shopping for a lawyer they can trust with something that feels very personal.
The library had to put the partners forward without feeling like a billboard.
How we built it.
Instead of a traditional brand film, we led with individual attorney profile videos. Each one shot as a long-form conversation — then edited down to a tight 90-second piece per partner.
The feel is editorial, not advertorial. Natural light. Real office. Real cases.
What they walked away with.
- 3× Attorney profile videos (partners)
- 1× Firm overview video (shorter, stitches the profiles together)
- Social cuts across every video
- Deployment guide
More from the shoot.
Attorney profile videos are often treated like a checkbox deliverable — a headshot that happens to move. We treated MSB’s like features. The firm’s partners tell us the profiles are now the thing prospective clients mention in the first call.
More from the library.
When you're ready, we're ready.
We take on a limited number of firms each quarter, and our calendar books out weeks in advance. 30 minutes, no obligation — just a conversation about your firm and whether we're the right team for the work.
Every project is backed by our satisfaction guarantee.
Or call us: 770-525-6192