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Lessem, Newstat & ToosonBrand Videos

Across a criminal defense firm's office and the downtown Los Angeles courthouse, we shot a brand film plus three practice area explainers in one day.

Practice Area

Criminal Defense

Location

Los Angeles, CA

Category

Brand Videos

The brand film.

The job.

Lessem, Newstat & Tooson practices criminal defense, civil litigation, and mental health law. Three different kinds of legal matter, which means three different reasons a prospective client lands on their site.

The ask was a brand film and a practice area video for each of the three, all from one shoot day.

The plan.

We interviewed the partners about their cases, and about the ones they turn down.

The interviews ran documentary style, without a script.

Tony McGinnis of SparkBlue, bald with black-framed glasses and blue blazer, smiling at camera
“We've worked with The Story First multiple times, and they have been exceptional every single time. Client experience is at the very top of what we strive for, and there is no one else I would trust with our clients when it comes to capturing stories the right way.”
Tony McGinnis · SparkBlue (agency partner)

Everything delivered.

  • 1× Brand film (3:53)
  • 3× Practice area explainers
  • Social cuts across every deliverable
  • Deployment guide

The rest of the videos.

Where It Stands

The brand film puts the partners on camera talking about how the firm works and why.

The other three each cover one matter, so a person facing a criminal charge, a civil dispute, or a mental health case finds a video about that exact situation.

See where video would help your firm.

We build your firm a free Video Blueprint from your reviews, your website, and any video you already have. You prepare nothing. On a 30-minute call, we walk you through what your clients value and two or three ideas for where video fits. The Blueprint is yours to keep.

Or call us: 770-525-6192