Lessem, Newstat & ToosonBrand Videos
Across a criminal defense firm's office and the downtown Los Angeles courthouse, we shot a brand film plus three practice area explainers in one day.
Criminal Defense
Los Angeles, CA
Brand Videos
The final piece.
What they needed.
Lessem, Newstat & Tooson practices criminal defense, civil litigation, and mental health law. Three genuinely different kinds of legal matter, which means three different reasons a prospective client lands on their site.
The firm needed a brand film plus practice area videos for each of those three areas.
How we built it.
We interviewed the partners about the cases they're proudest of, the cases they turn down, and what they actually do on day one of a client relationship.
Shot over a single day in LA across the firm's office and the downtown courthouse. Documentary-style interviews, no script.
“People who are facing criminal charges don't have time to vet five different firms. They need to watch one video and know. Chris built that video.”
What they walked away with.
- 1× Brand film (60s)
- 3× Practice area explainers
- Social cuts across every deliverable
- Deployment guide
The rest of the library.
More videos from this project.
We could have built one brand film and asked it to do everything. We built four videos instead: the brand film plus three separate practice area pieces. A general film answering to everything answers to nothing.
The brand film carries who the firm is. And the firm can now put the video that speaks to a specific legal question in front of the person asking it.
More from the library.
When you're ready, we're ready.
We take on a limited number of firms at a time so each project gets the attention it deserves. 30 minutes, no obligation. Just a conversation about your firm and whether we're the right team for the work.
Every project is backed by our satisfaction guarantee.
Or call us: 770-525-6192